Cornestone Whole Healthcare Organization (C-WHO) private non-profit, serving rural and other vulnerable populations, dedicated to improving the conditions for health among all communities. C-WHO's team of thought leaders, content experts, project managers, data scientists, clinicians, and information technology specialists offer an array of services to help healthcare organizations thrive in the ever-changing health and healthcare space.
The Problem: : Many of C-WHO first-time visitors to the website could easily find information using the main navigation. The marketing team also noticed that some sponsors had trouble finding information about placing advertisements for upcoming conferences.
The Goal: Understand how the current navigation menu is used by first-time visitors and to make a data-driven decision of redesigning the main navigation menu on C-WHO's website.
